Mobile engagement for everyone
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As the global mobile phone and tablet penetration is widening the opportunities for expanding brick & mortar retail become a reality on a massive scale: digital signage will move beyond pre-installed displays and move onto the screens of the consumers. In this post, we will take a look at the 3 new dimensions of a store that …
Continue reading “The 3 new dimensions of store design for 2016”
The advances made by Google’s Physical Web will fundamentally change the way we interact with places in the world. From neat little toys like model cars, drones to more serious vending machines we can come to interact with a lot of things conveniently without having to download, install and then eventually uninstall apps. To be able to …
Continue reading “The 4 essential steps to engage your visitors with the physical web”
There has been a lot of talk in recent weeks about how the Physical web will enable a new area of proximity-based content and interaction for everyone. From managing the internet of things to changing local marketing of even changing everything a lot has been said on the matter. With the technological advances and leap in communication theory made …
Continue reading “The 4 massive advances you will make with the physical web”
With Google’s expected announcement for the extended support for the physical web on the Android platform, the vision of the tech giant will be in full swing. App-less discovery of even the tiniest booths or stands at events will enable instant interaction at a fraction of a cost to previous app-based possibilities. In this post, …
Continue reading “4 reasons why you will say goodbye to an app and go for the physical web”
The retail industry faces a steadily declining trend in total sales as e-commerce is taking business away from traditional brick & mortar. With rising trends like showrooming and webrooming retailers face an ever-mounting challenge to grow. To tackle these shopping malls need to realize they can be the link between brick & mortar and digital. Shopping malls need to provide beacon …