The 3 new dimensions of store design for 2016

the 3 new dimensions of store design for 2016

As the global mobile phone and tablet penetration is widening the opportunities for expanding brick & mortar retail become a reality on a massive scale: digital signage will move beyond pre-installed displays and move onto the screens of the consumers.
In this post, we will take a look at the 3 new dimensions of a store that every store design professional will have to go for in 2016.

  1. Content
    “Content is King” – the famous quote from Bill Gates. Soon this will be true for retail. Having on-the-spot mobile content in stores will become a part of the routine for store design. From simple information sheets to animation, videos or even information on available stocks of a particular product inside the store will be the norm. To do this in a convenient and cost efficient fashion, the physical web will offer the necessary toolset for retailers: easy content management and seamless integration will be the key drivers over an App-based approach.
    Your store will act like your webshop and your customers will browse with their feet.
  2. Engagement
    Your customers love their smartphones but they will not engage with you with their devices unless you provide real value: this will most simply be done with omnichannel loyalty programs: coupons and loyalty cards are the norm these days in most every form and it is a shame the world is still tied to plastic and paper. This can be done with apps but development is painful and expensive. It took Starbucks 10 months to roll out in the US and is only partially rolled out in the UK. This app-based approach will only work with the most loyal, fan-like customer-base and only with brands that have significant following. For the other 90 percent of companies the much more convenient and cost effective physical web approach will provide the adequate entry point for engagement.
    You will be able to get rid of your expensive paper and plastic-based loyalty programs and coupons and drive revenue with e-commerce grade targeting.
  3. Payment
    The most important piece of the puzzle is completing the transactions. Payment will be much less expensive and much more data-rich through the devices of the customers. Compared to traditional POS solutions card processing fees range way lower in on-line payment processing due not requiring any devices or network access for the card readers. But the biggest added value will be the data: more data about the customers will ultimately allow for better customer service. Integrating mobile payment in retail apps will be expensive though. There is a much more cost effective method: the physical web will enable the key integration to web payment processing services that will make processing retail transactions a breeze.
    On the physical web your customers will pay just like they do on a webshop.

With over 2.5 billion smartphones new dimensions of retail are emerging. Having the targeting precision and data-rich decision-making of e-commerce with the colorful nature of brick & mortar retail will set new possibilities for retailers and brands alike.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#retail #retailtech #ibeacon #eddystone #beacon

The 4 massive advances you will make with the physical web

the 4 massive advances you will make with the physical web

There has been a lot of talk in recent weeks about how the Physical web will enable a new area of proximity-based content and interaction for everyone. From managing the internet of things to changing local marketing of even changing everything a lot has been said on the matter.

With the technological advances and leap in communication theory  made by Google’s Physical Web, It is time to assess the advances made by you: how will retailers, event organizers and business owners in general benefit from the Physical web?

  1. No apps, no wait times: browsing with your feet
    The physical web is instant: as small as a task as an inventory check on a specific product, or as complex as payment, it can always be there and then. Your visitors will not have to move around in the UI of a complex app to get to what’s relevant. This will be a game-changer in proximity-based content and interaction.

    Physical Web
    Source: Google

    “On the physical web, you’re browsing with your feet” – the quote from Péter Ács, one of the founders of Beeem.

  2. Seamless integration with your web
    As proximity-based interaction evolves, the need for a seamless integration of your web and physical activities will be key: retail calls this omnichannel, the event industry and businesses in general will soon enjoy these advances.
    Developing an omnichannel experience is the easiest and most cost effective using the same standard technologies. Using the toolset offered by the world wide web will enable proximity-based content and interaction in a completely seamless fashion.
  3. Completely responsive UX on any screen size
    With ever more complex and fragmented smartphone and tablet market, designing user interfaces is more and more challenging. With the recent introduction of the iPad PRO even the relatively closed iOS platform is inching towards the 10th different screen resolution on the platform.

    iOS Android screen sizes
    Source: ThaiTech

    On Android, the problem of screen fragmentation is much worse: with literally hundreds of different screen resolutions it is practically impossible to design a completely liquid user interface.

    Responsive browser UX
    Source: Passkit

    This is where the power of the world wide web comes in: HTML5 and CSS3 has been so powerful in this area that it seems natural to go for these proven technologies in handling this task: even app developers use web views in their apps not just for web content but for a quick and easy presentation of liquid content which says a lot.

  4. Easy content management
    What could be simpler than managing content on the web? No complex menu structures, no new app-terms to learn! With millions of people already used to and actively developing web content, the physical web will be a natural match for event and venue operators: with little or no training, staff can be easily lead to develop the proximity based content and interaction themselves.
    They will see the results on screen instantly! WYSWYG for physical content and interaction.

With the cost of beacon-enabled apps in the thousands of dollars, it is time to democratize the domain of proximity-based interaction with an instant and inexpensive tool based on Google concept of the Physical Web.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #ibeacon #eventtech #iot  #tradeshows #festivals #retail

5 reasons iBeacon fails and the Physical Web succeeds

5 reasons ibeacon fails and the physical web succeeds

Some time ago, Peter Williams, Product Director and Co-founder at Localz wrote a great piece on The top 5 reasons why iBeacon projects fail. A lot of things happened in the short time since the post was published, Google launched their own Eddystone beacon format, and the cancellation Google HERE service inside Google Maps was leaked. These stories are just the icing of the cake for the retail and event technology industry space that is clearly booming.

In this post, we will take a look at the current situation in the beacon technology space. With the concept of the physical web, we can go further in analysis and explore the newest technology trends. How does the advent of the physical web change the situation in the Retail, Event technology and the entire IoT landscape?

1. There’s no real benefit

The physical web will make trying to make people install our app for no apparent reason to them a thing of the past: the offered functionality and the benefit to the visitors or customers will be perfectly clear from the start. The interaction inside the physical web site will be a breeze!

2. It’s an isolated experience

The use of the web has become commonplace in almost all sectors of life. The expansion of the web to physical spaces will make using our prior knowledge of our visitor or customer a much easier and way less expensive task! Integrating a payment gateway, an omnichannel commerce engine or your social media is trivial and will enhance functionality to never before seen levels.

3. Reliance on a single technology

iOS versions SOURCE: AppleAndroid version breakdownAs time goes on, both iOS and Android make strides in their platforms that continually increase the penetration of BlueTooth. As more and more BlueTooth 4 devices are out there, the power management worries are going to fade away quickly. Both platform vendors are strongly pushing BlueTooth to be turned on. For example, iOS is warning users in their settings menu. And Android is allowing for the BlueTooth radio to be turned on by an app if required.

4. Lack of integration to what already exists

This part is most likely the biggest advance the physical web is making in relation to apps: the World-Wide-Web had a phenomenal 25 years since it’s inception. This run of success can be attributed to the strength and flexibility of the web to be an application platform. And the same thing will happen on mobile. To quote from the World Wide Web Consortium’s latest document on Standards for Web Applications on Mobile:
“Web technologies have become powerful enough that they are used to build full-featured applications; this has been true for many years in the desktop and laptop computer realm, but is increasingly so on mobile devices as well.”

5. Security & privacy non-compliance

Creating proximity-based interaction will no longer be a threat to security. Using standard web technologies will provide the same level of security we have enjoyed on the web for years. The same principals and legal background can be applied to your physical web content as your current content on the web. The use of standard web technologies has raised the bar in IT security. The use of apps will no longer create a hole in the privacy and security compliance domain of your IT strategy.

As these examples show, the Physical web and Google’s Eddystone beacon format will solve almost all of the challenges facing the Retail and Event marketing segments allowing for mass acceptance of proximity-based information and interaction on a large scale.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #ibeacon #eventtech #retail #festivals #iot  #tradeshows

5 questions every store design professional needs to answer

With major advances in Bluetooth radio technology and smartphone penetration at an all-time high a whole new set of possibilities emerge for store design: linking physical store designs with digital content will allow for a completely new experience and a deeper level of understanding about the shopper.

kontakt.io1. What are beacons?

Beacons are tiny radio transmitters that signal smartphones and tablets of their existence. The signals then can be used to engage shoppers through their smartphones to provide interaction features or extra information about products or promotions.

Beacons do not require a lot of energy and can typically run from a single battery for up to 2 years.

2.What type of beacons are available? 

apple ibeaconApple has entered the beacon market in 2013 with its iBeacon format. This is a simple format and allows for pre-installed beacon-aware apps to provide hyperlocal features for app users.

google-eddystone-beaconIn 2015 Google announced their own cross-plaftorm beacon format called Eddystone. The new format is a forerunner of what Google calls the physical web. In the physical web any object can have engagement features attached to it through the use of these tiny beacons. From entire stores, to individual pieces of clothing on sale can deliver customized content to any shopper via the URLs broadcasted in every beacon. The Eddystone beacon format is open source and will foster much more innovation from the global beacon community.

3. What can retailers do with beacons?

The questions can be answered in two ways. Both of which are centered around one thing: DATA. Your customers – through their devices – will leave a trail of data behind them that will enable you to engage them with content and interaction features never before seen. Let’s look at the short term (within 6 months) and long term (2 years) possibilities.

SHORT TERM – Engaging every customer through the stores own individual web content will engage customers and enable interaction with specific shoppers on a never before seen scale. This will effectively put brick & mortar retail on par with e-commerce.

LONG TERM – Most every piece of item available at a store will have their own content on the physical web. Multimedia, interaction and feedback will instantly be available for any item. You’ll be able to add items to wish lists, and receive omnichannel offers in real-time. Shoppers with questions about products can have instant answers in real-time.

4. The trail of data?

The trail of data now available to brick & mortar retailers is a game-changer. As shoppers visit our physical web websites and use our interaction features they create a bucketload of data describing their shopping habits, interests,possible alternate sales and communication channels to name just a few. This trail of data will change the way we think of traditional retail.

5. What will we achieve with the data?

The rapid growth of e-commerce is mostly attributed to optimizing the sales funnel. Incorporating the same principles for brick & mortar will enable retailers and brands to have the same efficiency in optimizing their sales funnels and to link e-commerce activities with brick & mortar to enable true omnichannel commerce.

If you’re interested in becoming one of the first to try Beeem’s revolutionary Content Management System for the physical web, sign up now @ http://beeem.co!

The top 4 reasons why shopping malls need to be at the forefront of the beacon revolution

The retail industry faces a steadily declining trend in total sales as e-commerce is taking business away from traditional brick & mortar. With rising trends like showrooming and webrooming retailers face an ever-mounting challenge to grow. To tackle these shopping malls need to realize they can be the link between brick & mortar and digital. Shopping malls need to provide beacon infrastructure for their stores to build interactive experiences on in-store and in-mall as well. This can only be done with the combined efforts of retailers and malls to provide a truly immersive shopping experience. Here are the best 4 reasons to do so:

1. It’s all about the experience

Trends emerge and gain traction not when technology becomes available, but when human behaviour changes. Providing a valuable experience for shoppers is essential to enable linking digital and brick & mortar: an experience can not start at the storefront. It has to start before entering a mall: the valuable time before shopping is the best chance to engage the customers with offers and incentives to buy or simply visit.

2. Total coverage is king

Sure, individual stores and brands can develop their own integrated experiences but will it gain traction and mass acceptance? With the cognitive load of shoppers at an all-time high mobile experiences have to be as simple and straight-forward as possible. There is no time and hardly any good reason for shoppers to download every app for every store they pop into. Shopping malls need to create the infrastructure for a single shopping mall experience in every part of the establishment. This will enhance the experience and provide enough of an incentive for shoppers to care to download.

3. Data and your metrics rule!

With a beacon-enabled and social networking integrated shopping mall mobile presence serving the customers’ personal needs becomes possible: providing customized experiences based on on-line and off-line shopping behaviors will have a massive impact on most retail metrics from footfall to conversion rates from customer retention to average purchase value.

4. Fusing digital with brick & mortar

The shopping experience has changed numerous times in the last century and will continue to evolve, but even as of today several major changes are affecting the retail process. Showrooming and webrooming is an as an ever increasing part of daily retail life. To effectively react to this challenge retailers need to link their on-line and brick & mortar processes. In order to do this effectively shopping malls need to develop their digital infrastructure based on beacons to host the fusion of digital and brick & mortar.

 

Looking for more? Check out our website @ http://beeem.co!

#retail #retailtech #digitalsignage #brickandmortar #iot