The 4 massive advances you will make with the physical web

the 4 massive advances you will make with the physical web

There has been a lot of talk in recent weeks about how the Physical web will enable a new area of proximity-based content and interaction for everyone. From managing the internet of things to changing local marketing of even changing everything a lot has been said on the matter.

With the technological advances and leap in communication theory  made by Google’s Physical Web, It is time to assess the advances made by you: how will retailers, event organizers and business owners in general benefit from the Physical web?

  1. No apps, no wait times: browsing with your feet
    The physical web is instant: as small as a task as an inventory check on a specific product, or as complex as payment, it can always be there and then. Your visitors will not have to move around in the UI of a complex app to get to what’s relevant. This will be a game-changer in proximity-based content and interaction.

    Physical Web
    Source: Google

    “On the physical web, you’re browsing with your feet” – the quote from Péter Ács, one of the founders of Beeem.

  2. Seamless integration with your web
    As proximity-based interaction evolves, the need for a seamless integration of your web and physical activities will be key: retail calls this omnichannel, the event industry and businesses in general will soon enjoy these advances.
    Developing an omnichannel experience is the easiest and most cost effective using the same standard technologies. Using the toolset offered by the world wide web will enable proximity-based content and interaction in a completely seamless fashion.
  3. Completely responsive UX on any screen size
    With ever more complex and fragmented smartphone and tablet market, designing user interfaces is more and more challenging. With the recent introduction of the iPad PRO even the relatively closed iOS platform is inching towards the 10th different screen resolution on the platform.

    iOS Android screen sizes
    Source: ThaiTech

    On Android, the problem of screen fragmentation is much worse: with literally hundreds of different screen resolutions it is practically impossible to design a completely liquid user interface.

    Responsive browser UX
    Source: Passkit

    This is where the power of the world wide web comes in: HTML5 and CSS3 has been so powerful in this area that it seems natural to go for these proven technologies in handling this task: even app developers use web views in their apps not just for web content but for a quick and easy presentation of liquid content which says a lot.

  4. Easy content management
    What could be simpler than managing content on the web? No complex menu structures, no new app-terms to learn! With millions of people already used to and actively developing web content, the physical web will be a natural match for event and venue operators: with little or no training, staff can be easily lead to develop the proximity based content and interaction themselves.
    They will see the results on screen instantly! WYSWYG for physical content and interaction.

With the cost of beacon-enabled apps in the thousands of dollars, it is time to democratize the domain of proximity-based interaction with an instant and inexpensive tool based on Google concept of the Physical Web.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #ibeacon #eventtech #iot  #tradeshows #festivals #retail

5 reasons iBeacon fails and the Physical Web succeeds

5 reasons ibeacon fails and the physical web succeeds

Some time ago, Peter Williams, Product Director and Co-founder at Localz wrote a great piece on The top 5 reasons why iBeacon projects fail. A lot of things happened in the short time since the post was published, Google launched their own Eddystone beacon format, and the cancellation Google HERE service inside Google Maps was leaked. These stories are just the icing of the cake for the retail and event technology industry space that is clearly booming.

In this post, we will take a look at the current situation in the beacon technology space. With the concept of the physical web, we can go further in analysis and explore the newest technology trends. How does the advent of the physical web change the situation in the Retail, Event technology and the entire IoT landscape?

1. There’s no real benefit

The physical web will make trying to make people install our app for no apparent reason to them a thing of the past: the offered functionality and the benefit to the visitors or customers will be perfectly clear from the start. The interaction inside the physical web site will be a breeze!

2. It’s an isolated experience

The use of the web has become commonplace in almost all sectors of life. The expansion of the web to physical spaces will make using our prior knowledge of our visitor or customer a much easier and way less expensive task! Integrating a payment gateway, an omnichannel commerce engine or your social media is trivial and will enhance functionality to never before seen levels.

3. Reliance on a single technology

iOS versions SOURCE: AppleAndroid version breakdownAs time goes on, both iOS and Android make strides in their platforms that continually increase the penetration of BlueTooth. As more and more BlueTooth 4 devices are out there, the power management worries are going to fade away quickly. Both platform vendors are strongly pushing BlueTooth to be turned on. For example, iOS is warning users in their settings menu. And Android is allowing for the BlueTooth radio to be turned on by an app if required.

4. Lack of integration to what already exists

This part is most likely the biggest advance the physical web is making in relation to apps: the World-Wide-Web had a phenomenal 25 years since it’s inception. This run of success can be attributed to the strength and flexibility of the web to be an application platform. And the same thing will happen on mobile. To quote from the World Wide Web Consortium’s latest document on Standards for Web Applications on Mobile:
“Web technologies have become powerful enough that they are used to build full-featured applications; this has been true for many years in the desktop and laptop computer realm, but is increasingly so on mobile devices as well.”

5. Security & privacy non-compliance

Creating proximity-based interaction will no longer be a threat to security. Using standard web technologies will provide the same level of security we have enjoyed on the web for years. The same principals and legal background can be applied to your physical web content as your current content on the web. The use of standard web technologies has raised the bar in IT security. The use of apps will no longer create a hole in the privacy and security compliance domain of your IT strategy.

As these examples show, the Physical web and Google’s Eddystone beacon format will solve almost all of the challenges facing the Retail and Event marketing segments allowing for mass acceptance of proximity-based information and interaction on a large scale.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #ibeacon #eventtech #retail #festivals #iot  #tradeshows