The 4 massive advances you will make with the physical web

the 4 massive advances you will make with the physical web

There has been a lot of talk in recent weeks about how the Physical web will enable a new area of proximity-based content and interaction for everyone. From managing the internet of things to changing local marketing of even changing everything a lot has been said on the matter.

With the technological advances and leap in communication theory  made by Google’s Physical Web, It is time to assess the advances made by you: how will retailers, event organizers and business owners in general benefit from the Physical web?

  1. No apps, no wait times: browsing with your feet
    The physical web is instant: as small as a task as an inventory check on a specific product, or as complex as payment, it can always be there and then. Your visitors will not have to move around in the UI of a complex app to get to what’s relevant. This will be a game-changer in proximity-based content and interaction.

    Physical Web
    Source: Google

    “On the physical web, you’re browsing with your feet” – the quote from Péter Ács, one of the founders of Beeem.

  2. Seamless integration with your web
    As proximity-based interaction evolves, the need for a seamless integration of your web and physical activities will be key: retail calls this omnichannel, the event industry and businesses in general will soon enjoy these advances.
    Developing an omnichannel experience is the easiest and most cost effective using the same standard technologies. Using the toolset offered by the world wide web will enable proximity-based content and interaction in a completely seamless fashion.
  3. Completely responsive UX on any screen size
    With ever more complex and fragmented smartphone and tablet market, designing user interfaces is more and more challenging. With the recent introduction of the iPad PRO even the relatively closed iOS platform is inching towards the 10th different screen resolution on the platform.

    iOS Android screen sizes
    Source: ThaiTech

    On Android, the problem of screen fragmentation is much worse: with literally hundreds of different screen resolutions it is practically impossible to design a completely liquid user interface.

    Responsive browser UX
    Source: Passkit

    This is where the power of the world wide web comes in: HTML5 and CSS3 has been so powerful in this area that it seems natural to go for these proven technologies in handling this task: even app developers use web views in their apps not just for web content but for a quick and easy presentation of liquid content which says a lot.

  4. Easy content management
    What could be simpler than managing content on the web? No complex menu structures, no new app-terms to learn! With millions of people already used to and actively developing web content, the physical web will be a natural match for event and venue operators: with little or no training, staff can be easily lead to develop the proximity based content and interaction themselves.
    They will see the results on screen instantly! WYSWYG for physical content and interaction.

With the cost of beacon-enabled apps in the thousands of dollars, it is time to democratize the domain of proximity-based interaction with an instant and inexpensive tool based on Google concept of the Physical Web.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #ibeacon #eventtech #iot  #tradeshows #festivals #retail

6 reasons to rethink your event app and go for the physical web

6 reasons to rethink your app and go for the physical web

A little while ago the guys over at  wrote a post on the challenges of event apps called 6 Reasons to Re-Think Building your Own Event App. They presented some interesting insight into the main challenges event professionals face when developing a branded event app for their visitors. A lot of things happened in the time since the piece was written, the launch of Google Eddystone beacon format, and the cancellation Google HERE service inside Google Maps just to name a few major pieces of news for the booming retail and event technology industry.

In this post, we’ll take a look at the current situation in beacon technology. With the concept of the physical web, we can go further in analysis and explore the newest technology trends. How does the advent of the physical web change the situation in the Event Technology and the entire IoT landscape?

  1. Mobile Development Takes Forever
    Mobile app development is a complex task: with user requirements, meetings, walkthroughs, more meetings, project management, schedules and then some more meetings…mobile event app development offers very little in terms of instant gratification.
    The physical web will take care of that: you’ll select the communication tools add the proper content or interaction features, delegate the content tasks to exhibitors or partners who you can work together with, you’ll have a much more easy time developing your content!
  2. Mobile Development is Tough
    Let’s get real: you’re most likely are not – and most definitely do not need to be – an IT professional. And mobile app development is expecting a lot from you: understanding the fundamentals and the day-to-day tasks of mobile app development is a tough expectation that should not be!
    The physical web will change this: you will be basically drag-and-dropping your way to a website that you will be able to collaborate on with ease: delegating or sharing content tasks during preparation will be a snap! Deployment will be as easy as placing the physical web beacons to the desired locations of your event or venue!
  3. Mobile App Security is Important
    This is one of the key areas for the future: apps even from the biggest vendors rely on several techniques (like local databases) that are prone to data theft. This area of the security layer is very under-elaborated: event apps are typically low-used apps, developers are not likely to test them on big, global audiences. This means that data theft is less likely to be identified.
    The physical web relies on the standard web technologies that have been with us for over a decade now: with content delivery networks and massive security services behind them, your data is as secure as it can be!
  4. You’ll Need A LOT of Technical Support for that App!
    There is just too much hassle with tech support: apps have to be compatible with several screen sizes, browsers and settings that do not make it easy on event professionals. You need to remind yourself that this app is NEW to all of your visitors!
    Using standard web technologies, the physical web will replace all of these problems. All of the browsers on all of the major platforms (even on Windows Mobile 10) are HTML5 compatible to a high degree. This means that the physical web will render the same on all of these platforms and provide the same experience to all!
  5. App User Experience is a Learned Art Form
    With changing technologies and ever-bigger screen sizes, the design of the user experience is different for all target markets. Trying to provide the same UI for all events is a stretch: from teens to millennials through seniors, target markets have very-very differing content consumption and device use patterns. Using an app-based concept for event engagement will tie you down.
    With the physical web, your on-event interaction can be as simple and as tailored as you wish: from simple schedules to Q&As at talks, file sharing at stands all of the possibilities are in your hands!
  6. Publishing and Distributing Event Apps is no Cake-Walk
    No matter who you work with, no matter how much experience they have, especially on iOS you have to be ready within weeks of your event: app approval times are slightly rising on both platforms. The more complexity you have, the bigger the times are.
    The physical web will do away with this: you’ll be able to change content and interaction features on the fly even during the event itself! 

As these examples show, almost all of the challenges facing the Event marketing and Event technology segments will be solved with the Physical web and Google’s Eddystone beacon format allowing for mass acceptance of proximity-based information and interaction on a large scale.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #ibeacon #eventtech #iot  #tradeshows

5 reasons iBeacon fails and the Physical Web succeeds

5 reasons ibeacon fails and the physical web succeeds

Some time ago, Peter Williams, Product Director and Co-founder at Localz wrote a great piece on The top 5 reasons why iBeacon projects fail. A lot of things happened in the short time since the post was published, Google launched their own Eddystone beacon format, and the cancellation Google HERE service inside Google Maps was leaked. These stories are just the icing of the cake for the retail and event technology industry space that is clearly booming.

In this post, we will take a look at the current situation in the beacon technology space. With the concept of the physical web, we can go further in analysis and explore the newest technology trends. How does the advent of the physical web change the situation in the Retail, Event technology and the entire IoT landscape?

1. There’s no real benefit

The physical web will make trying to make people install our app for no apparent reason to them a thing of the past: the offered functionality and the benefit to the visitors or customers will be perfectly clear from the start. The interaction inside the physical web site will be a breeze!

2. It’s an isolated experience

The use of the web has become commonplace in almost all sectors of life. The expansion of the web to physical spaces will make using our prior knowledge of our visitor or customer a much easier and way less expensive task! Integrating a payment gateway, an omnichannel commerce engine or your social media is trivial and will enhance functionality to never before seen levels.

3. Reliance on a single technology

iOS versions SOURCE: AppleAndroid version breakdownAs time goes on, both iOS and Android make strides in their platforms that continually increase the penetration of BlueTooth. As more and more BlueTooth 4 devices are out there, the power management worries are going to fade away quickly. Both platform vendors are strongly pushing BlueTooth to be turned on. For example, iOS is warning users in their settings menu. And Android is allowing for the BlueTooth radio to be turned on by an app if required.

4. Lack of integration to what already exists

This part is most likely the biggest advance the physical web is making in relation to apps: the World-Wide-Web had a phenomenal 25 years since it’s inception. This run of success can be attributed to the strength and flexibility of the web to be an application platform. And the same thing will happen on mobile. To quote from the World Wide Web Consortium’s latest document on Standards for Web Applications on Mobile:
“Web technologies have become powerful enough that they are used to build full-featured applications; this has been true for many years in the desktop and laptop computer realm, but is increasingly so on mobile devices as well.”

5. Security & privacy non-compliance

Creating proximity-based interaction will no longer be a threat to security. Using standard web technologies will provide the same level of security we have enjoyed on the web for years. The same principals and legal background can be applied to your physical web content as your current content on the web. The use of standard web technologies has raised the bar in IT security. The use of apps will no longer create a hole in the privacy and security compliance domain of your IT strategy.

As these examples show, the Physical web and Google’s Eddystone beacon format will solve almost all of the challenges facing the Retail and Event marketing segments allowing for mass acceptance of proximity-based information and interaction on a large scale.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #ibeacon #eventtech #retail #festivals #iot  #tradeshows

4 reasons why the physical web will make event apps obsolete in 2016

4 reasons why event apps will be obsolete in 2016

In today’s quickly changing event landscape, event apps have steadily caught on as a means of enriching the experience and many event professionals have already employed robust technologies to boost the interaction and social aspects of live meetings. With the advances Google has made with their Eddystone beacon standard will allow for the extension of the event website to physical spaces of the event.

Here are the top 4 reasons why the physical web will make the event apps obsolete in 2016:

  1. Say goodbye to app clutter!
    Event apps have become complex: they offer dozens of features that most events will take but are only useful in certain physical areas such as meeting rooms. These non-relevant features clutter the UI twice: they take up screen real-estate when they are irrelevant and whenever the user taps on them when they shouldn’t. Walk up and use anything is the fundamental message of the physical web and this will be true for events as well: participants will enter any part of the physical environment of an event and will get the targeted content for that particular environment.
  2. Link and reuse your existing web content!
    With an already existing website that is most likely mobile-friendly event professionals already do a part of the legwork required for event mobile success. These pieces of content can be easily reused in the physical web presence of the event: agendas, speaker profiles and social media are just some examples of some of the content that can be used inside your physical web presence without someone writing code (and you paying for it)!
  3. Hyperlocal by nature
    There is a major shift in adoption of location-based services that drives the beacon revolution in several verticals at the moment. With event apps adopting beacon capabilities, the infrastructure is already being enabled to allow for a much easier and more location-aware experience.
  4. The bottom line
    At the end it all comes down to the math: how much time and money do you spend on your event app experience? With the physical web, you’ll be able to get rid of massive capital expenses and the risk that comes with it and employ a technology everyone is already familiar with. With event app developers struggling with the ROI of their products it is easy to see why: in order to serve their customers, they need to employ software engineers to make your event app. Even with some automation in app production there is a massive cost for this that will ultimately be surpassed by the much more friendly approach of the physical web.

#Eddystone, #Eventtech, #Physicalweb, #Tradeshows

To try world’s first CMS for the physical web that will enable all these features, sign up for Beeem now!

The physical web in your home: taking the pain out of IoT

The physical web in your home: taking the pain out of IoT

In a world of countless smart devices, can we have 20 to 30 apps on our phones to manage the lighting/shades/dishwasher/security/etc…in our home? Let the physical web take care of this mess!

We do not need to imagine a world where all of our devices are smart. That world is here. Beside our

are among the thousands of systems that are already app-connected. In the not too distant future, our entire lives are going to be accompanied by devices that are network connected.

One of the reasons these technologies are slow to reach us is the app clutter being created on our mobile phones: with dozens of apps using any single smart device or service in your home gets a massive mobile overhead as the user needs to jump from one app to another constantly. There is no way to get around this problem in an app-based fashion so we need to take another approach.

The physical web will provide a solution to this mess: with every piece of smart device one might have, the physical web site will become a common interaction platform for all users having authentication. This will make administering access to a thermostat for example very easy to all involved parties: granting access to your children can easily be managed.

If you are interested to try the world’s first content management system for the physical web that will enable all these features, sign up for Beeem right now!

#eddystone #physicalweb #iot