The 3 new dimensions of store design for 2016

the 3 new dimensions of store design for 2016

As the global mobile phone and tablet penetration is widening the opportunities for expanding brick & mortar retail become a reality on a massive scale: digital signage will move beyond pre-installed displays and move onto the screens of the consumers.
In this post, we will take a look at the 3 new dimensions of a store that every store design professional will have to go for in 2016.

  1. Content
    “Content is King” – the famous quote from Bill Gates. Soon this will be true for retail. Having on-the-spot mobile content in stores will become a part of the routine for store design. From simple information sheets to animation, videos or even information on available stocks of a particular product inside the store will be the norm. To do this in a convenient and cost efficient fashion, the physical web will offer the necessary toolset for retailers: easy content management and seamless integration will be the key drivers over an App-based approach.
    Your store will act like your webshop and your customers will browse with their feet.
  2. Engagement
    Your customers love their smartphones but they will not engage with you with their devices unless you provide real value: this will most simply be done with omnichannel loyalty programs: coupons and loyalty cards are the norm these days in most every form and it is a shame the world is still tied to plastic and paper. This can be done with apps but development is painful and expensive. It took Starbucks 10 months to roll out in the US and is only partially rolled out in the UK. This app-based approach will only work with the most loyal, fan-like customer-base and only with brands that have significant following. For the other 90 percent of companies the much more convenient and cost effective physical web approach will provide the adequate entry point for engagement.
    You will be able to get rid of your expensive paper and plastic-based loyalty programs and coupons and drive revenue with e-commerce grade targeting.
  3. Payment
    The most important piece of the puzzle is completing the transactions. Payment will be much less expensive and much more data-rich through the devices of the customers. Compared to traditional POS solutions card processing fees range way lower in on-line payment processing due not requiring any devices or network access for the card readers. But the biggest added value will be the data: more data about the customers will ultimately allow for better customer service. Integrating mobile payment in retail apps will be expensive though. There is a much more cost effective method: the physical web will enable the key integration to web payment processing services that will make processing retail transactions a breeze.
    On the physical web your customers will pay just like they do on a webshop.

With over 2.5 billion smartphones new dimensions of retail are emerging. Having the targeting precision and data-rich decision-making of e-commerce with the colorful nature of brick & mortar retail will set new possibilities for retailers and brands alike.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#retail #retailtech #ibeacon #eddystone #beacon

The 4 essential steps to engage your visitors with the physical web

the 4 essential steps to engage your visitors with the physical web

The advances made by Google’s Physical Web will fundamentally change the way we interact with places in the world. From neat little toys like model cars, drones to more serious vending machines we can come to interact with a lot of things conveniently without having to download, install and then eventually uninstall apps.

To be able to provide this ease of use to our visitors and customers, we have to look at the four easy steps we need to take. In this post, I’ll be taking a close look at what you need to do in order to have app-less interaction with your visitors and customers using the Physical Web!

  1. Create your Physical web content
    Physical WebFirst, you will need to create the content and interaction for your event or venue. There are a lot of different scenarios in all the different possibilities of use, but you should all have one aim: provide value for your visitors and customers!
    There are tons of opportunities using simple tools from static content to interaction, like

    – Group chat at conferences
    – File sharing at booths in trade shows
    – Showing departure times at airports
    – Coupons at shopping malls
    – Ordering and payment at cafés and restaurants
    to name just a few.
  2. Put your beacons in place
    In order for the content and interaction to be placed in physical space, you need to put your Google Eddystone compatible beacons in your place or at the relevant locations at your venue. These beacons need to be programmed to broadcast the URL of your physical web content. This can easily be  done with any of the Eddystone compatible beacons.

    Google Eddystone Beacons
    Source: Google

    The trick with placing the beacons is thinking through all the places of interaction you want: for a small store or coffee shop, you might go for a single beacon. For restaurants and larger offices you might go for sections or rooms. For high-volume bars and live events you would be tempted to use a beacon for every single booth or table to handle the use cases you’re looking to cover.

  3. Engage your visitors
    Now, that your Physical web content is in place, you can sit back, and relax as your visitors use your content and get engaged with you! There are tons of opportunities using simple tools to create interaction or provide value to customers: automate ordering via phones in restaurants and bars or add a loyalty program in shops or share promotional documents at trade show booths…and the list goes on.
    Remember! You’re the one controlling and creating your Physical Web! You can change anything, anytime based on your experiences or you can try out new things to see how you can improve the experience at your event or venue!
  4. Analyze your performance
    One of the major advances with the physical web is the ability to have detailed measurements of any activity that you choose: you will have detailed information not only on your visitors but also on their behavioral patterns just like on your website!
    This is the true power of the physical web: having the same quality of data and ability for precision as the web, the retail, and event industries will once again have the same drive and energy as before!

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #ibeacon #eventtech #iot  #tradeshows #festivals #retail

The 4 massive advances you will make with the physical web

the 4 massive advances you will make with the physical web

There has been a lot of talk in recent weeks about how the Physical web will enable a new area of proximity-based content and interaction for everyone. From managing the internet of things to changing local marketing of even changing everything a lot has been said on the matter.

With the technological advances and leap in communication theory  made by Google’s Physical Web, It is time to assess the advances made by you: how will retailers, event organizers and business owners in general benefit from the Physical web?

  1. No apps, no wait times: browsing with your feet
    The physical web is instant: as small as a task as an inventory check on a specific product, or as complex as payment, it can always be there and then. Your visitors will not have to move around in the UI of a complex app to get to what’s relevant. This will be a game-changer in proximity-based content and interaction.

    Physical Web
    Source: Google

    “On the physical web, you’re browsing with your feet” – the quote from Péter Ács, one of the founders of Beeem.

  2. Seamless integration with your web
    As proximity-based interaction evolves, the need for a seamless integration of your web and physical activities will be key: retail calls this omnichannel, the event industry and businesses in general will soon enjoy these advances.
    Developing an omnichannel experience is the easiest and most cost effective using the same standard technologies. Using the toolset offered by the world wide web will enable proximity-based content and interaction in a completely seamless fashion.
  3. Completely responsive UX on any screen size
    With ever more complex and fragmented smartphone and tablet market, designing user interfaces is more and more challenging. With the recent introduction of the iPad PRO even the relatively closed iOS platform is inching towards the 10th different screen resolution on the platform.

    iOS Android screen sizes
    Source: ThaiTech

    On Android, the problem of screen fragmentation is much worse: with literally hundreds of different screen resolutions it is practically impossible to design a completely liquid user interface.

    Responsive browser UX
    Source: Passkit

    This is where the power of the world wide web comes in: HTML5 and CSS3 has been so powerful in this area that it seems natural to go for these proven technologies in handling this task: even app developers use web views in their apps not just for web content but for a quick and easy presentation of liquid content which says a lot.

  4. Easy content management
    What could be simpler than managing content on the web? No complex menu structures, no new app-terms to learn! With millions of people already used to and actively developing web content, the physical web will be a natural match for event and venue operators: with little or no training, staff can be easily lead to develop the proximity based content and interaction themselves.
    They will see the results on screen instantly! WYSWYG for physical content and interaction.

With the cost of beacon-enabled apps in the thousands of dollars, it is time to democratize the domain of proximity-based interaction with an instant and inexpensive tool based on Google concept of the Physical Web.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #ibeacon #eventtech #iot  #tradeshows #festivals #retail

5 reasons iBeacon fails and the Physical Web succeeds

5 reasons ibeacon fails and the physical web succeeds

Some time ago, Peter Williams, Product Director and Co-founder at Localz wrote a great piece on The top 5 reasons why iBeacon projects fail. A lot of things happened in the short time since the post was published, Google launched their own Eddystone beacon format, and the cancellation Google HERE service inside Google Maps was leaked. These stories are just the icing of the cake for the retail and event technology industry space that is clearly booming.

In this post, we will take a look at the current situation in the beacon technology space. With the concept of the physical web, we can go further in analysis and explore the newest technology trends. How does the advent of the physical web change the situation in the Retail, Event technology and the entire IoT landscape?

1. There’s no real benefit

The physical web will make trying to make people install our app for no apparent reason to them a thing of the past: the offered functionality and the benefit to the visitors or customers will be perfectly clear from the start. The interaction inside the physical web site will be a breeze!

2. It’s an isolated experience

The use of the web has become commonplace in almost all sectors of life. The expansion of the web to physical spaces will make using our prior knowledge of our visitor or customer a much easier and way less expensive task! Integrating a payment gateway, an omnichannel commerce engine or your social media is trivial and will enhance functionality to never before seen levels.

3. Reliance on a single technology

iOS versions SOURCE: AppleAndroid version breakdownAs time goes on, both iOS and Android make strides in their platforms that continually increase the penetration of BlueTooth. As more and more BlueTooth 4 devices are out there, the power management worries are going to fade away quickly. Both platform vendors are strongly pushing BlueTooth to be turned on. For example, iOS is warning users in their settings menu. And Android is allowing for the BlueTooth radio to be turned on by an app if required.

4. Lack of integration to what already exists

This part is most likely the biggest advance the physical web is making in relation to apps: the World-Wide-Web had a phenomenal 25 years since it’s inception. This run of success can be attributed to the strength and flexibility of the web to be an application platform. And the same thing will happen on mobile. To quote from the World Wide Web Consortium’s latest document on Standards for Web Applications on Mobile:
“Web technologies have become powerful enough that they are used to build full-featured applications; this has been true for many years in the desktop and laptop computer realm, but is increasingly so on mobile devices as well.”

5. Security & privacy non-compliance

Creating proximity-based interaction will no longer be a threat to security. Using standard web technologies will provide the same level of security we have enjoyed on the web for years. The same principals and legal background can be applied to your physical web content as your current content on the web. The use of standard web technologies has raised the bar in IT security. The use of apps will no longer create a hole in the privacy and security compliance domain of your IT strategy.

As these examples show, the Physical web and Google’s Eddystone beacon format will solve almost all of the challenges facing the Retail and Event marketing segments allowing for mass acceptance of proximity-based information and interaction on a large scale.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #ibeacon #eventtech #retail #festivals #iot  #tradeshows

4 reasons why you will say goodbye to an app and go for the physical web

4 reasons why you'll say goodbye to an app and go for the physical web

With Google’s expected announcement for the extended support for the physical web on the Android platform, the vision of the tech giant will be in full swing. App-less discovery of even the tiniest booths or stands at events will enable instant interaction at a fraction of a cost to previous app-based possibilities.

In this post, we will take a look at the main advantages retail and event professionals will enjoy in an app-less world:

  1. Empowerment: give the freedom to engage!
    With the structure of the web fully understood by all of your renters and commercial partners, you’ll have an easy time making them understand the gains they will make in employing a physical web presence during your event or at your venue. They will be empowered to directly engage your visitors through tools you make available to them directly on the physical web presence of your event or venue. There will be no more need for follow-up efforts to justify their budgets, as they’ll see the return on their investment on the spot!
  2. Delegate content tasks, integrate your web and social media!
    With website editing much more easily understood by your peers the previous app content chores will mostly disappear! Managing your physical web content will be much more user friendly: you will not have to work with any IT guys, you’ll be able to easily integrate your existing web content, or other social media through URLs!
    The cherry on top is delegation: with the slow and complex task of collecting information to be put into an app for your event or venue will mostly go away: you’ll assign their individual space on the physical web and allow your exhibitors or commercial partners to develop their own space!
  3. Super-easy discovery!
    With the advances made by Google in terms of discovery of proximity-based interaction, the landscape has never looked better: using the popular Chrome browser on iOS and as expected the entire Android platform, there is no need to have visitors install an app at your event or venue.
    Say goodbye to all of these challenges! The information or engagement tool is right there at their fingertips with the content and interaction relevant for that particular place at your event or venue!
  4. At the end of the day it’s all about money!
    The power of the web has always been its open and free nature to enable the world to share information. Most of the advances made by the concept of the physical web revolve around getting rid of the massive cost factors in developing an app for an event or venue. Between developing and refining the content and the massive amount of programing it takes adds a heavy burden to the goal of sharing and engaging your visitors.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #eventtech #retail #festivals #iot #tradeshows