The advances made by Google’s Physical Web will fundamentally change the way we interact with places in the world. From neat little toys like model cars, drones to more serious vending machines we can come to interact with a lot of things conveniently without having to download, install and then eventually uninstall apps.
To be able to provide this ease of use to our visitors and customers, we have to look at the four easy steps we need to take. In this post, I’ll be taking a close look at what you need to do in order to have app-less interaction with your visitors and customers using the Physical Web!
- Create your Physical web content
First, you will need to create the content and interaction for your event or venue. There are a lot of different scenarios in all the different possibilities of use, but you should all have one aim: provide value for your visitors and customers!
There are tons of opportunities using simple tools from static content to interaction, like
– Group chat at conferences
– File sharing at booths in trade shows
– Showing departure times at airports
– Coupons at shopping malls
– Ordering and payment at cafés and restaurants
to name just a few.
- Put your beacons in place
In order for the content and interaction to be placed in physical space, you need to put your Google Eddystone compatible beacons in your place or at the relevant locations at your venue. These beacons need to be programmed to broadcast the URL of your physical web content. This can easily be done with any of the Eddystone compatible beacons.
The trick with placing the beacons is thinking through all the places of interaction you want: for a small store or coffee shop, you might go for a single beacon. For restaurants and larger offices you might go for sections or rooms. For high-volume bars and live events you would be tempted to use a beacon for every single booth or table to handle the use cases you’re looking to cover.
- Engage your visitors
Now, that your Physical web content is in place, you can sit back, and relax as your visitors use your content and get engaged with you! There are tons of opportunities using simple tools to create interaction or provide value to customers: automate ordering via phones in restaurants and bars or add a loyalty program in shops or share promotional documents at trade show booths…and the list goes on.
Remember! You’re the one controlling and creating your Physical Web! You can change anything, anytime based on your experiences or you can try out new things to see how you can improve the experience at your event or venue!
- Analyze your performance
One of the major advances with the physical web is the ability to have detailed measurements of any activity that you choose: you will have detailed information not only on your visitors but also on their behavioral patterns just like on your website!
This is the true power of the physical web: having the same quality of data and ability for precision as the web, the retail, and event industries will once again have the same drive and energy as before!