4 reasons why you will say goodbye to an app and go for the physical web

4 reasons why you'll say goodbye to an app and go for the physical web

With Google’s expected announcement for the extended support for the physical web on the Android platform, the vision of the tech giant will be in full swing. App-less discovery of even the tiniest booths or stands at events will enable instant interaction at a fraction of a cost to previous app-based possibilities.

In this post, we will take a look at the main advantages retail and event professionals will enjoy in an app-less world:

  1. Empowerment: give the freedom to engage!
    With the structure of the web fully understood by all of your renters and commercial partners, you’ll have an easy time making them understand the gains they will make in employing a physical web presence during your event or at your venue. They will be empowered to directly engage your visitors through tools you make available to them directly on the physical web presence of your event or venue. There will be no more need for follow-up efforts to justify their budgets, as they’ll see the return on their investment on the spot!
  2. Delegate content tasks, integrate your web and social media!
    With website editing much more easily understood by your peers the previous app content chores will mostly disappear! Managing your physical web content will be much more user friendly: you will not have to work with any IT guys, you’ll be able to easily integrate your existing web content, or other social media through URLs!
    The cherry on top is delegation: with the slow and complex task of collecting information to be put into an app for your event or venue will mostly go away: you’ll assign their individual space on the physical web and allow your exhibitors or commercial partners to develop their own space!
  3. Super-easy discovery!
    With the advances made by Google in terms of discovery of proximity-based interaction, the landscape has never looked better: using the popular Chrome browser on iOS and as expected the entire Android platform, there is no need to have visitors install an app at your event or venue.
    Say goodbye to all of these challenges! The information or engagement tool is right there at their fingertips with the content and interaction relevant for that particular place at your event or venue!
  4. At the end of the day it’s all about money!
    The power of the web has always been its open and free nature to enable the world to share information. Most of the advances made by the concept of the physical web revolve around getting rid of the massive cost factors in developing an app for an event or venue. Between developing and refining the content and the massive amount of programing it takes adds a heavy burden to the goal of sharing and engaging your visitors.

Try world’s first content and interaction platform for the physical web that will enable all of these advantages, sign up for Beeem now!

#physicalweb #eddystone #eventtech #retail #festivals #iot #tradeshows

4 reasons why the physical web will make event apps obsolete in 2016

4 reasons why event apps will be obsolete in 2016

In today’s quickly changing event landscape, event apps have steadily caught on as a means of enriching the experience and many event professionals have already employed robust technologies to boost the interaction and social aspects of live meetings. With the advances Google has made with their Eddystone beacon standard will allow for the extension of the event website to physical spaces of the event.

Here are the top 4 reasons why the physical web will make the event apps obsolete in 2016:

  1. Say goodbye to app clutter!
    Event apps have become complex: they offer dozens of features that most events will take but are only useful in certain physical areas such as meeting rooms. These non-relevant features clutter the UI twice: they take up screen real-estate when they are irrelevant and whenever the user taps on them when they shouldn’t. Walk up and use anything is the fundamental message of the physical web and this will be true for events as well: participants will enter any part of the physical environment of an event and will get the targeted content for that particular environment.
  2. Link and reuse your existing web content!
    With an already existing website that is most likely mobile-friendly event professionals already do a part of the legwork required for event mobile success. These pieces of content can be easily reused in the physical web presence of the event: agendas, speaker profiles and social media are just some examples of some of the content that can be used inside your physical web presence without someone writing code (and you paying for it)!
  3. Hyperlocal by nature
    There is a major shift in adoption of location-based services that drives the beacon revolution in several verticals at the moment. With event apps adopting beacon capabilities, the infrastructure is already being enabled to allow for a much easier and more location-aware experience.
  4. The bottom line
    At the end it all comes down to the math: how much time and money do you spend on your event app experience? With the physical web, you’ll be able to get rid of massive capital expenses and the risk that comes with it and employ a technology everyone is already familiar with. With event app developers struggling with the ROI of their products it is easy to see why: in order to serve their customers, they need to employ software engineers to make your event app. Even with some automation in app production there is a massive cost for this that will ultimately be surpassed by the much more friendly approach of the physical web.

#Eddystone, #Eventtech, #Physicalweb, #Tradeshows

To try world’s first CMS for the physical web that will enable all these features, sign up for Beeem now!

The physical web in your home: taking the pain out of IoT

The physical web in your home: taking the pain out of IoT

In a world of countless smart devices, can we have 20 to 30 apps on our phones to manage the lighting/shades/dishwasher/security/etc…in our home? Let the physical web take care of this mess!

We do not need to imagine a world where all of our devices are smart. That world is here. Beside our

are among the thousands of systems that are already app-connected. In the not too distant future, our entire lives are going to be accompanied by devices that are network connected.

One of the reasons these technologies are slow to reach us is the app clutter being created on our mobile phones: with dozens of apps using any single smart device or service in your home gets a massive mobile overhead as the user needs to jump from one app to another constantly. There is no way to get around this problem in an app-based fashion so we need to take another approach.

The physical web will provide a solution to this mess: with every piece of smart device one might have, the physical web site will become a common interaction platform for all users having authentication. This will make administering access to a thermostat for example very easy to all involved parties: granting access to your children can easily be managed.

If you are interested to try the world’s first content management system for the physical web that will enable all these features, sign up for Beeem right now!

#eddystone #physicalweb #iot

5 questions every store design professional needs to answer

With major advances in Bluetooth radio technology and smartphone penetration at an all-time high a whole new set of possibilities emerge for store design: linking physical store designs with digital content will allow for a completely new experience and a deeper level of understanding about the shopper.

kontakt.io1. What are beacons?

Beacons are tiny radio transmitters that signal smartphones and tablets of their existence. The signals then can be used to engage shoppers through their smartphones to provide interaction features or extra information about products or promotions.

Beacons do not require a lot of energy and can typically run from a single battery for up to 2 years.

2.What type of beacons are available? 

apple ibeaconApple has entered the beacon market in 2013 with its iBeacon format. This is a simple format and allows for pre-installed beacon-aware apps to provide hyperlocal features for app users.

google-eddystone-beaconIn 2015 Google announced their own cross-plaftorm beacon format called Eddystone. The new format is a forerunner of what Google calls the physical web. In the physical web any object can have engagement features attached to it through the use of these tiny beacons. From entire stores, to individual pieces of clothing on sale can deliver customized content to any shopper via the URLs broadcasted in every beacon. The Eddystone beacon format is open source and will foster much more innovation from the global beacon community.

3. What can retailers do with beacons?

The questions can be answered in two ways. Both of which are centered around one thing: DATA. Your customers – through their devices – will leave a trail of data behind them that will enable you to engage them with content and interaction features never before seen. Let’s look at the short term (within 6 months) and long term (2 years) possibilities.

SHORT TERM – Engaging every customer through the stores own individual web content will engage customers and enable interaction with specific shoppers on a never before seen scale. This will effectively put brick & mortar retail on par with e-commerce.

LONG TERM – Most every piece of item available at a store will have their own content on the physical web. Multimedia, interaction and feedback will instantly be available for any item. You’ll be able to add items to wish lists, and receive omnichannel offers in real-time. Shoppers with questions about products can have instant answers in real-time.

4. The trail of data?

The trail of data now available to brick & mortar retailers is a game-changer. As shoppers visit our physical web websites and use our interaction features they create a bucketload of data describing their shopping habits, interests,possible alternate sales and communication channels to name just a few. This trail of data will change the way we think of traditional retail.

5. What will we achieve with the data?

The rapid growth of e-commerce is mostly attributed to optimizing the sales funnel. Incorporating the same principles for brick & mortar will enable retailers and brands to have the same efficiency in optimizing their sales funnels and to link e-commerce activities with brick & mortar to enable true omnichannel commerce.

If you’re interested in becoming one of the first to try Beeem’s revolutionary Content Management System for the physical web, sign up now @ http://beeem.co!

The top 4 reasons why shopping malls need to be at the forefront of the beacon revolution

The retail industry faces a steadily declining trend in total sales as e-commerce is taking business away from traditional brick & mortar. With rising trends like showrooming and webrooming retailers face an ever-mounting challenge to grow. To tackle these shopping malls need to realize they can be the link between brick & mortar and digital. Shopping malls need to provide beacon infrastructure for their stores to build interactive experiences on in-store and in-mall as well. This can only be done with the combined efforts of retailers and malls to provide a truly immersive shopping experience. Here are the best 4 reasons to do so:

1. It’s all about the experience

Trends emerge and gain traction not when technology becomes available, but when human behaviour changes. Providing a valuable experience for shoppers is essential to enable linking digital and brick & mortar: an experience can not start at the storefront. It has to start before entering a mall: the valuable time before shopping is the best chance to engage the customers with offers and incentives to buy or simply visit.

2. Total coverage is king

Sure, individual stores and brands can develop their own integrated experiences but will it gain traction and mass acceptance? With the cognitive load of shoppers at an all-time high mobile experiences have to be as simple and straight-forward as possible. There is no time and hardly any good reason for shoppers to download every app for every store they pop into. Shopping malls need to create the infrastructure for a single shopping mall experience in every part of the establishment. This will enhance the experience and provide enough of an incentive for shoppers to care to download.

3. Data and your metrics rule!

With a beacon-enabled and social networking integrated shopping mall mobile presence serving the customers’ personal needs becomes possible: providing customized experiences based on on-line and off-line shopping behaviors will have a massive impact on most retail metrics from footfall to conversion rates from customer retention to average purchase value.

4. Fusing digital with brick & mortar

The shopping experience has changed numerous times in the last century and will continue to evolve, but even as of today several major changes are affecting the retail process. Showrooming and webrooming is an as an ever increasing part of daily retail life. To effectively react to this challenge retailers need to link their on-line and brick & mortar processes. In order to do this effectively shopping malls need to develop their digital infrastructure based on beacons to host the fusion of digital and brick & mortar.

 

Looking for more? Check out our website @ http://beeem.co!

#retail #retailtech #digitalsignage #brickandmortar #iot